The Luxury Channel attended one of the most glamorous events to hit the London Men’s Collections calendar this season. Samuel L. Jackson, Colin Firth, Simon Pegg, David Walliams, Jeremy Piven, Jesse Metcalfe, Pixie Lott, Amanda Holden, Margot Robbie, Luke Evans, David Gandy, Lewis Hamilton and British GQ editor Dylan Jones were among the guests at the inaugural One For The Boys Fashion Ball, which took place at the Natural History Museum in London, as part of the London Men’s fashion week.
One For The Boys is a charity founded by Sofia Davis and chaired by Samuel L. Jackson. Uniting the worlds of fashion, sport, music, food, film, comedy, television and exploration for one night only, the Fashion Ball launched the One For The Boys campaign. The first of its kind to fight every type of male cancer, it is a charity initiative set up to educate men about male cancers, so they know what symptoms to look out for and seek help when in doubt, as early detection will help save lives. Mr. Jackson said that “One For The Boys shines a little blue in the world of cancer campaigning – something I believe to be overdue, as it focuses on cutting through the noise to educate men, in the hope that we can have a similar reach to that of the pink campaigns.”
Stars including Jackson, Colin Firth, Simon Pegg, Bear Grylls, Mr. Hudson, David Walliams, George Lamb, Jesse Metcalfe, Jeremy Piven, Oliver Cheshire and David Gandy took to the catwalk for the ultimate men’s “fashion moment,” modelling stylish designs from Alexander McQueen, Asprey, Fendi, Giorgio Armani, Hugo Boss, Richard James and Y-3.
Guests were treated to a Moët & Chandon reception and a fine dining experience by a dream team of Michelin star chefs, including Michael Caines MBE, Marcus Wareing and Jason Atherton, before a silent auction to raise funds for the charity. Musical performances came from Paloma Faith and Jahmene Douglas.
For more information on One For The Boys, please visit www.onefortheboys.com.